How technology is changing the real estate industry

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May 11 is celebrated as National Technology Day to mark India’s technological advancements. We are all tuned in with recent advancements that our country has come up with. If the world is ahead of time, the real estate industry in India is not behind too. From making user experiences much friendlier, to getting in touch with customers within seconds, today our industry has edged tremendously forward. So, this National Technology Day, let us talk about how the real estate industry has gone all tech-savvy!

Transforming Construction with New Innovations:

a. The Membrane Waterproofing Technology

We as leaders in the real estate industry make use of cutting edge, advanced technologies in construction to build strong, durable and beautiful structures. Rather than plaster on the walls, we choose to make use of the Membrane Waterproofing technology in which, layers of paint are applied to give strength to walls in washrooms & also fasten the work process.

b. The Magical Chemical – Penetron

Another progressive method of construction is the use of Penetron – a very useful chemical brought into use in concrete at the time of basement wall concreting. It helps to water tight the structure below ground level, hence building a stronger base of your home.

c. A new beam system

We have also adapted the GIRDER beam system which is the combination of steel fabricators with a structural steel package. This new technology in construction helps us to make our building fire-proof to a large extent. We have also innovated with Outrigger systems at our service floors. The outrigger system is one of the most efficient systems especially for those with relatively regular floor plan. This system has been traditionally used in our construction patterns to provide additional stiffness to reduce drift and deflection.

d. The Tech-Effect on the industry

Today’s overwhelmed customers are inundated with real-time information about many products and services. While consumers are certainly more empowered, informed, and spoilt for choices, the flip side is that this information overload also makes decision-making more challenging. As a result, the real estate industry is also offering high degrees of personalization and customization to create memorable experiences. Technologies like AR/ VR are being used to give a better experience to the customers and make things easy to explain. Although one may argue that there is limited scope for personalized and customized experiences as we are dealing with immovable property that requires in-person visits, real estate companies now have opportunities to leverage technologies such as augmented reality (AR) and virtual reality (VR).

Customer relationship management software (CRM) help realtors manage, attract, and retain clients; streamline transactions; and close deals on time. CRM software systems help real estate agents efficiently and productively manage their businesses with minimal wasted time while improving the personalization of their communications.

Lead nurturing is a crucial ingredient of every agency or business’s marketing plan. A process by which leads are tracked and successfully converted into sales-qualified leads is known as Lead Nurturing. CRM plays a big role in generating leads for real estate companies today. Implementing the right CRM helps in increasing sales productivity, enabling closures and boost the real-time decisions and predict accuracy. Based on latest CRM predictions, businesses nowadays have realized the overall impact that CRM software has for marketing. Whether it’s about leveraging segmentation features to build cohorts of customer targets and enhance the messaging of campaigns or profiting from the opportunity pipeline and campaign reporting.

Technology and technological advancements are changing almost every industry. Not just in terms of construction, but even in terms of simplifying the property buying process, real estate brokers and agents are slowly adapting newer technologies. While technology will continue to evolve, consumer behaviour and their needs will also change, thus, it is of utmost importance for the real estate industry to stay ahead of this curve.

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